What can you say to the trolls on social media that enjoy the hum of targeted harassment and for many, nothing is more personal than their home town team. Kevin Durant’s departure last summer clearly still stings, visible in the very popular hashtag “#snake” that has found a home alongside his name in Tweets.
But at yesterday’s press conference following the Warriors’ win against the Spurs, Durant emerged from the locker room wearing a Jake “The Snake” Roberts T-shirt and appears to be taking the haters in stride. Although Durant was silent on the reference, his t-shirt wasn’t.
T-shirts are the ultimate endorsement for your brand. If you aren’t adding custom apparel to your marketing mix, your competitors are influencing your audience without interruption.