New York Magazine’s TheCut.com embraces wearable content to increase revenue

TheCut.com, New York magazine’s website for women, announced in April they would launch a line of t-shirts in partnership with Merch by Amazon. The t-shirts was printed with headlines taken from the site’s popular articles. The original inventory included 30 shirts at a cost of $24.99 and has added one design every week. The Cut writer Emilia Petrarca discussed the goal of the shirts.

“At the Cut, we work to serve you headlines you want to dive into — online and in print, and now, on T-shirts,” said .

According to The Guardian, The Cut’s ephiphany project was already a success for British retailer Weekday, launching what Women’s Wear Daily calls “wearable content,” back in 2011.

“It gives us a chance to say something and stand for something,” says Annika Berger, Weekday’s print designer told The Guardian. CNN is another company that has used headlines on shirts at Tradeshows. Wearable content has substantial revenue potentional for various industries. Whatever you choose to do it’s clear that people are listening. As for The Cut, we’re definitely rooting for you guys, but some of the phrases make no sense to me. Clearly there is a lapse in my contemporary education. Let put it to our readers.

TheCut.com’s headline “wearable content” t-shirts

 

We get this.

and this one, but we don’t like it:(

Kinda get this one.

?

?

Kinda

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