Mamoudou Gassama, 25, immigrated from Mali to France just two months ago. This weekend, he and a group of friends were in Paris to watch a football match when he saw a child dangling from a fourth floor balcony as his parents frantically tried to reach him. Wearing jeans and a white t-shirt, Gassama scaled the side of the building in seconds, reaching the terrified boy and pulling him to safety.
Spiderman, as he is now referred, has been made French citizen and hired on as a fireman. As with all great superheroes, you can expect his superhero uniform to sellout in a matter of days.
Imagine the power of your message on a t-shirt.