Every person wearing a t-shirt with your logo or graphic design is endorsing your product. The number one reason people purchase is a friend’s referral.
The Ultimate Endorsement: People Wearing Your Brand
Imagine being an advertiser in 1980. Cable television was in its infancy. There were no personal computers, let alone smart phones. If you wanted to reach a certain audience, it was relatively simple: Print, Television, Radio, Billboards. Television commercials had famous icons that were easily relatable and advertising was simple: talk about your products. The Internet and smartphones changed the paradigm. Eye level products now refer to search, not shelves and your interaction with a potential customer comes only when they invite you to participate in their buying process via favorite websites, comparison shopping or if you are lucky enough to reach their inner circle and endorsed by a trusted friend.