University of Michigan Hospital Bans T-Shirts

How do you get a group of people energized? Ban something. At least that’s what happened when administrators at the University of Michigan Hospital banned employees from wearing custom red t-shirts supporting nurses in contract negotiations. According to RN Anne Jackson, a union steward working on behalf of the members,

Can a t-shirt Erase Hate?

Some of you reading this might be too young to remember Matthew Shepard. For those of us who do, it is as vivid now in our minds as it was two decades ago. It was his familiar face that resonated for many of us. He resembled that devoutely loyal friend in

MANTRA TEES: IDONTMIND.COM – invest in a powerful movement

Bernard Baruch was one of America’s most sought after businessmen. According to friends and business associates, his success was largely due to his ability to ignore the criticism and opinions of others. His financial acumen was overshadowed only by his generous spirit, donating millions of dollars to charities in his

Scrappy Marketing Hacks 102: Share your brand

In 2016, we rebranded the company and added Scrappy, the Honey Badger. His connection to our customers was immediate, creating a powerful brand persona that far exceeded our expectations. As a custom apparel branding company, our work focused on our customers. To an large extent, it still does, but since

Onion Social runs out of their “gesture of goodwill” t-shirt

Jeremy Rosenbaum, the CEO of Onion Social, took aim at the privacy issues dogging online platforms. Known by many as the best place to get news, albeit satirical…or is it, Rosenbaum announced a change in the company’s privacy policy. In addition to the change, Onion Social posted a release offering

This t-shirt purifies air, really.

It doesn’t take a focus group to figure out that runners have a certain fondness for the outdoors. So creating a t-shirt that also kills pollutants in the air as it cycles through a runner’s shirt is a pretty cool idea…or gimmick…or both. Introduced with the campaign, “Can a T-Shirt Save the

Fashion Label Balenciaga is selling a T-shirt Shirt for $1290. You in?

Let’s face it, t-shirts sell products. So Balenciaga’s T-shirt Shirt may not be quite as ridiculous as some on the Internet might think. It has been written about in every major news publication, reaching a much different demographic than the pricey label might be used to, but that just might

Learn the marketing secrets of top brands like Nike, Nokia and IBM

Scrappy Apparel Company enters into a strategic alliance with Tambosi | Creative Leadership Scrappy provides unprecedented access to one of the top influential marketer As one of the leading custom apparel marketers, Scrappy Apparel Company was one of the first to invest in resources that would help to expand their

Hero in a t-shirt

Mamoudou Gassama, 25, immigrated from Mali to France just two months ago. This weekend, he and a group of friends were in Paris to watch a football match when he saw a child dangling from a fourth floor balcony as his parents frantically tried to reach him. Wearing jeans and

New York Magazine’s TheCut.com embraces wearable content to increase revenue

TheCut.com, New York magazine’s website for women, announced in April they would launch a line of t-shirts in partnership with Merch by Amazon. The t-shirts was printed with headlines taken from the site’s popular articles. The original inventory included 30 shirts at a cost of $24.99 and has added one

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